The USP DNA brand was created to identify companies formed by students, alumni, and researchers who have been part of the University of São Paulo over the years, as well as companies resulting from incubation or acceleration processes in any of the incubators associated with USP.

The USP Innovation Agency (AUSPIN) will carry out the necessary curation to validate the companies that may use the USP DNA brand. In addition, the company will also allow its name to be included in the list of companies originating from the University.

These names, areas of expertise, and contact information will be available on the Solus Portal (a platform that brings together innovation and entrepreneurship initiatives across the various USP campuses), ensuring the credibility of the information provided.